Portfolio: www.jayhughes.co.uk / https://jay-hughes.notion.site/cv
Email: [email protected] | Phone: +44 7534 360807
LinkedIn: www.linkedin.com/in/jaylshughes
Personal Statement
Product Design leader with deep expertise in innovation, design systems, and product-led growth. I partner with startups, scale-ups, and enterprises to create data-driven products that improve engagement, reduce churn, and enable design teams to deliver at a higher standard.
Professional Experience
Staff Product Designer - Jul 2025 to Present
Senior Product Designer - Jun 2024 to Jun 2025
I lead the design of data-driven products for the global football transfer market, driving 0–1 innovation and scaling experiences that fuel product-led growth while strengthening retention across high-value customer segments.
- 0–1 product innovation: Delivered a market-ready Scouting MVP in 6 weeks using Lovable, rapidly validating concepts and testing market fit with existing and new customers.
- Impact at scale: Shipped features across web and mobile that consistently exceeded adoption, engagement, and retention targets.
- Commercial outcomes: Turned around a declining Agents product by surfacing key pain points through research, shaping product and packaging improvements that reduced churn and steadily improved agency customer stickiness.
- Design leadership: Mentor and support team members through 1:1s, coaching on impact statements, and driving professional growth across squads.
- Strategy & innovation: Embedded design rituals, formalised quality standards, and championed faster validation methods; nominated as the business’s AI Champion, leading adoption of AI in design and product workflows.
Sustain3
Lead Product Designer - Mar 2023 to Jun 2023